With the latest addition to the service, businesses can create their shop online on WhatsApp, upload catalogue, make orders, and make payments for a seamless shopping experience without having to navigate through multiple apps. The WhatsApp API for Business allows developers to create a customised experience to reach a larger audience and provide an even more effective customer engagement. This is the reason major brands around the world are enthusiastic about utilising the full potential of WhatsApp platform. However, WhatsApp takes the lead with users in over 180 countries sending more than 60 billion messages daily. With the advent of omnichannel support, apps like Facebook Messenger, Telegram, Line and WhatsApp are among the preferred communication channels. Now, with the introduction of WhatsApp Business API, businesses around the world have also been clamouring to use it too.
The platform became even more reliable after it introduced end-to-end encryption allowing users to connect privately and securely anywhere and anytime.
WhatsApp emerged as a fast, simple and convenient way of connecting with friends and family to connect, create groups, broadcast messages, share texts, images, gifs, videos, send and receive documents, and more. The most popular global messaging platform has changed how consumers and brands communicate with each other throughout their journey with the introduction of WhatsApp Business API.
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